When I launched this brand, it wasn’t just to make clothes—it was to fill a very specific gap I felt, both in the market and in my own wardrobe. I started my brand out of a genuine need I felt—not just for clothing, but for clothing that brought joy. I wanted to create the pieces that I always searched for but could not find.
I have always believed that what we wear is an extension of who we are and what we enjoy. Somewhere along the way, I noticed a shift in womenswear—towards minimalism, monotones and sameness. And while there is beauty in simplicity, I yearned for a sense of play, confidence and personality. Every piece we create is designed with this intention, to make you feel something. I wanted to create pieces that celebrate you and your unique self.
Creating the brand required constant decisiveness. It is important to me that I build something intentional and considerate. This means small-batch production, ethical partnerships, and an ongoing commitment to sustainability—not just as a marketing point, but as a very real part of how the brand would operate. The initial structure of the brand would ultimately form the foundation to our future production processes. Each individual decision regarding who I was working with, where I sourced materials, printing processes, and transport choices all combine to construct the DNA of our brand, what I wanted it to be and what I wanted our values to show.
At the heart of our brand is a deep reverence for craftsmanship. We are proud to champion hand-drawn illustrations, handmade glass beadwork, and the highest quality seamstress skills—each element representing hours of focused artistry and a legacy of masterful technique. These details are not simply decorative; they are symbolic of the care, time, and talent that go into every piece we create. By honouring these artisanal processes, we celebrate the human touch behind fashion and ensure that each item tells its own story—one of creativity, intention, and enduring beauty.
I aim to create pieces that are designed to be treasured and evolve with you, guaranteeing consistent quality, excellent attention to detail and beautiful designs. Fashion should not cost the earth or compromise your values. This brand is for the woman who isn’t afraid to be seen. Who finds joy in the details, colour in the everyday, and confidence is wearing pieces that feel truly her own.
Thank you for believing in independent design and for being part of our community. We are so happy and excited to be here.
With so much love,
Monica Langlois Ng
CEO & Founder